SaaS · Market Intelligence · 2026
RecIntel
The towns worth your time, and the person to call.
A market-intelligence platform for youth-program vendors selling to Parks & Recreation departments: 97 municipalities ranked across two states, with a named, verified decision-maker and a ready-to-send draft on each one. You start every day with a list, not a search.
97
municipalities ranked, two states
153
verified decision-makers
1.1%
audited catalog error rate
The problem
Selling youth programs to Parks & Recreation departments is territory work done blind: hundreds of towns, no way to tell which ones actually buy from outside vendors, contacts guessed from email patterns or bought from data brokers, and budget windows that close before the first call lands. The vendor question was never "who might want this" - it was "which towns are worth my time this week, and who exactly do I call."
The approach
RecIntel reads what every department actually offers, charges and buys - its own published catalog - and ranks each town on eight weighted signals worth 100 points: affluence, portfolio size, pricing power, category fit, vendor usage, geography, decision-maker accessibility and youth population. The three middle signals come from the department’s own behaviour, separating a town that will buy from a town that merely could. Every ranked town gets a one-page briefing sheet built for the call: score components, catalog facts with prices as printed, the incumbent vendors already holding slots, verified decision-makers with evidence links, and a reviewed draft email written from that town’s own catalog language. Nothing is guessed - every fact links back to the department’s own website.
Architecture & build
An extraction pipeline turned 97 municipal catalogs into 25,849 structured program rows, audited line by line against the source pages to a 1.1% error rate. Scores are ranks within each state’s own market, so numbers stay honest across state lines. On top sits a working sales layer: an eight-stage pipeline (first logged call auto-advances a town to Outreach), a needs-attention queue that orders the day - overdue follow-ups, then closing budget windows - and state-specific calendars, because Connecticut runs a July fiscal year and Pennsylvania a calendar one with a hard September-October stop for new budget lines. Collection is evidence-first: only public pages, only where the site allows it, no data brokers - when one platform asked not to be read, its towns were re-sourced and re-scored.
The outcome
Connecticut complete at 69 towns ranked; Pennsylvania at 28 and building. 153 verified decision-makers on file, 127 with published emails, all traceable to official municipal pages. Validated from the other side of the table: nine of the top 30 ranked towns are confirmed clients of a national youth-sports provider - these departments buy from outside vendors as a matter of routine.
- Coverage
- Connecticut 69 towns (complete) · Pennsylvania 28 municipalities (building)
- Data
- 25,849 program rows · 254 evidence links
- Contacts
- 153 verified · 127 with published emails
- Accuracy
- 1.1% line-by-line audit error rate